
I’m Ed, I build happy, high-performing Product Design teams. Right now, I’m supercharging the employee experience at JP Morgan Chase as Director of Product Design.
Director of Product Design at JP Morgan Chase
Supercharging the employee experience for 300k people
Culture change
Design leadership
Capability building


Head of Product Design at EE
Launching Wi-Fi controls to 2.2M+ UK customers
Growth strategy
Design leadership
Executive influence





Product Design Manager at Virgin Atlantic
Systemising the digital estate driving 15.3% yoy growth
Digial transformation
Design systems
Org build


Values
What I stand for and how I show up everyday
01
Life is an adventure
I live to explore the world, meet interesting people, and make the most of life.
02
Treat others how you want to be treated
I respect honesty, constructive dialogue, and compassion, and have little tolerance for pettiness.
03
Freedom of choice
I value the freedom to live, think, and choose for yourself so long as you’re not harming anyone.
04
Family is where the heart is
My family is my foundation, and providing for them is my greatest pride and responsibility.
05
Self will & perseverance
I take pride in my ability to persevere, make tough choices, and see them through no matter the challenges.
06
Meet new people, open new doors
Meeting new people expands my options and creates opportunities to improve my life.
Design is the glue that connects an organisation—bringing people together, uncovering opportunities for innovation, and acting as a shared, inclusive practice.
Design Philosophies
How I approach Design and leadership
01
Design the right thing ~ Design the thing right
Anchoring work against user needs is critical as is the way in which we approach solving a problem.
02
Socialise Design for everyone
When design is socialised as a shared, inclusive practice you create lasting impact on both people and organisations.
03
Sweat the detail of everything we do
Strong attention to detail and trying your best are things I expect of both myself and my teams.
Thoughts & reflections
Insights, lessons, and takeaways from my journey in Design

Writing
If you’d like to talk through my work, look at my case studies, or discuss an opportunity you think I’d be a good fit for, say hi 👋

I’m Ed, I build happy, high-performing Product Design teams. Right now, I’m supercharging the employee experience at JP Morgan Chase as Director of Product Design.
Director of Product Design at JP Morgan Chase
Supercharging the employee experience for 300k people
Culture change
Design leadership
Capability building


Head of Product Design at EE
Launching Wi-Fi controls to 2.2M+ UK customers
Growth strategy
Design leadership
Executive influence





Product Design Manager at Virgin Atlantic
Systemising the digital estate driving 15.3% yoy growth
Digial transformation
Design systems
Org build


Values
What I stand for and how I show up everyday
01
Life is an adventure
I live to explore the world, meet interesting people, and make the most of life.
02
Treat others how you want to be treated
I respect honesty, constructive dialogue, and compassion, and have little tolerance for pettiness.
03
Freedom of choice
I value the freedom to live, think, and choose for yourself so long as you’re not harming anyone.
04
Family is where the heart is
My family is my foundation, and providing for them is my greatest pride and responsibility.
05
Self will & perseverance
I take pride in my ability to persevere, make tough choices, and see them through no matter the challenges.
06
Meet new people, open new doors
Meeting new people expands my options and creates opportunities to improve my life.
Design is the glue that connects an organisation—bringing people together, uncovering opportunities for innovation, and acting as a shared, inclusive practice.
Design Philosophies
How I approach Design and leadership
01
Design the right thing. Design the thing right.
Anchoring work against user needs is critical as is the way in which we approach solving a problem.
02
Socialise Design for everyone.
When design is socialised as a shared, inclusive practice you create lasting impact on both people and organisations.
03
Sweat the detail of everything we do.
Strong attention to detail and trying your best are things I expect of both myself and my teams.
Thoughts & reflections
Insights, lessons, and takeaways from my journey in Design

Writing
If you’d like to talk through my work, look at my case studies, or discuss an opportunity you think I’d be a good fit for, say hi 👋

I’m Ed, I build happy, high-performing Product Design teams. Right now, I’m supercharging the employee experience at JP Morgan Chase as Director of Product Design.
Director of Product Design at JP Morgan Chase
Supercharging the employee experience for 300k people
Culture change
Design leadership
Capability building


Head of Product Design at EE
Launching Wi-Fi controls to 2.2M+ UK customers
Growth strategy
Design leadership
Executive influence





Product Design Manager at Virgin Atlantic
Systemising the digital estate driving 15.3% yoy growth
Digital transformation
Design systems
Org build


Values
What I stand for and how I show up everyday
01
Life is an adventure
I live to explore the world, meet interesting people, and make the most of life.
02
Treat others how you want to be treated
I respect honesty, constructive dialogue, and compassion, and have little tolerance for pettiness.
03
Freedom of choice
I value the freedom to live, think, and choose for yourself so long as you’re not harming anyone.
04
Family is where the heart is
My family is my foundation, and providing for them is my greatest pride and responsibility.
05
Self will & perseverance
I take pride in my ability to persevere, make tough choices, and see them through no matter the challenges.
06
Meet new people, open new doors
Meeting new people expands my options and creates opportunities to improve my life.
Design is the glue that connects an organisation—bringing people together, uncovering opportunities for innovation, and acting as a shared, inclusive practice.
Design Philosophies
How I approach Design and leadership
01
Design the right thing. Design the thing right.
Anchoring work against user needs is critical as is the way in which we approach solving a problem.
02
Socialise Design for everyone.
When design is socialised as a shared, inclusive practice you create lasting impact on both people and organisations.
03
Sweat the detail of everything we do.
Strong attention to detail and trying your best are things I expect of both myself and my teams.
Thoughts & reflections
Insights, lessons, and takeaways from my journey in Design

Writing
If you’d like to talk through my work, look at my case studies, or discuss an opportunity you think I’d be a good fit for, say hi 👋

I’m Ed, I build happy, high-performing Product Design teams. Right now, I’m supercharging the employee experience at JP Morgan Chase as Director of Product Design.
Director of Product Design at JP Morgan Chase
Supercharging the employee experience for 300k people
Culture change
Design leadership
Capability building


Head of Product Design at EE
Launching Wi-Fi controls to 2.2M+ UK customers
Growth strategy
Design leadership
Executive influence





Product Design Manager at Virgin Atlantic
Systemising the digital estate driving 15.3% yoy growth
Digital transformation
Design systems
Org build


Values
What I stand for and how I show up everyday
01
Life is an adventure
I live to explore the world, meet interesting people, and make the most of life.
02
Treat others how you want to be treated
I respect honesty, constructive dialogue, and compassion, and have little tolerance for pettiness.
03
Freedom of choice
I value the freedom to live, think, and choose for yourself so long as you’re not harming anyone.
04
Family is where the heart is
My family is my foundation, and providing for them is my greatest pride and responsibility.
05
Self will & perseverance
I take pride in my ability to persevere, make tough choices, and see them through no matter the challenges.
06
Meet new people, open new doors
Meeting new people expands my options and creates opportunities to improve my life.
Design is the glue that connects an organisation—bringing people together, uncovering opportunities for innovation, and acting as a shared, inclusive practice.
Design Philosophies
How I approach Design and leadership
01
Design the right thing. Design the thing right.
Anchoring work against user needs is critical as is the way in which we approach solving a problem.
02
Socialise Design for everyone.
When design is socialised as a shared, inclusive practice you create lasting impact on both people and organisations.
03
Sweat the detail of everything we do.
Strong attention to detail and trying your best are things I expect of both myself and my teams.
Thoughts & reflections
Insights, lessons, and takeaways from my journey in Design

Writing
If you’d like to talk through my work, look at my case studies, or discuss an opportunity you think I’d be a good fit for, say hi 👋

I’m Ed, I build happy, high-performing Product Design teams. Right now, I’m supercharging the employee experience at JP Morgan Chase as Director of Product Design.
JP Morgan Chase at Director of Product Design
Supercharging the employee experience for 300k people
Culture change
Design leadership
Capability building


Head of Product Design at EE
Launching Wi-Fi controls to 2.2M+ UK customers
Growth strategy
Design leadership
Executive influence





Product Design Manager at Virgin Atlantic
Systemising the digital estate driving 15.3% yoy growth
Digital transformation
Design systems
Org build


Values
What I stand for and how I show up everyday
01
Life is an adventure
I live to explore the world, meet interesting people, and make the most of life.
02
Treat others how you want to be treated
I respect honesty, constructive dialogue, and compassion, and have little tolerance for pettiness.
03
Freedom of choice
I value the freedom to live, think, and choose for yourself so long as you’re not harming anyone.
04
Family is where the heart is
My family is my foundation, and providing for them is my greatest pride and responsibility.
05
Self will & perseverance
I take pride in my ability to persevere, make tough choices, and see them through no matter the challenges.
06
Meet new people, open new doors
Meeting new people expands my options and creates opportunities to improve my life.
Design is the glue that connects an organisation—bringing people together, uncovering opportunities for innovation, and acting as a shared, inclusive practice.
Design Philosophies
How I approach Design and leadership
01
Design the right thing. Design the thing right.
Anchoring work against user needs is critical as is the way in which we approach solving a problem.
02
Socialise Design for everyone.
When design is socialised as a shared, inclusive practice you create lasting impact on both people and organisations.
03
Sweat the detail of everything we do.
Strong attention to detail and trying your best are things I expect of both myself and my teams.
Thoughts & reflections
Insights, lessons, and takeaways from my journey in Design

Writing
If you’d like to talk through my work, look at my case studies, or discuss an opportunity you think I’d be a good fit for, say hi 👋