2021 - Present
Head of Design at BT
After 11 months I was promoted into a Head of Design role where I am now building and leading a team of senior design managers and a wider team of 25+ content and product designers in our Use & Pay tribe to design and build meaningful user experiences for both BT and EE.2020 - 2021
Senior Product Design Manager at BT
Led a team of 12 product designers to create exceptional digital experiences for our customers meeting their needs through human-centred product design, content design, user research & strategy in a fast-paced, complex, agile environment.
I led complete re-designs of our flagship alliances to become more user-centred whilst managing budgets of £20m+, empowering squads to re-invent our checkout experience that delivered an increase of 167% conversion (WoW) and coached countless different teams and departments in design thinking methodologies.
All, whilst working remotely!2016 - Present
Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.2018 - 2020
Digital Product Design Manager at Virgin Atlantic
Built and led a small team of 4 product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).
I led and managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online sales (2018-2019).2017 - 2018
Senior Product Designer at Clearleft
Collaborated with companies such as JPMorgan Chase, British Gas, and Nordea Bank to help them realise their digital potential and deliver valuable digital products.2015 - 2017
Senior User Experience Designer at Pure360
Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.2014 - 2015
User Experience Designer at DigitasLBi
Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.2010 - 2014
Product Designer at Retailmenot inc. (VoucherCodes.co.uk)
I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.2008 - 2010
Web Designer at Freshegg
Fresh Egg was my first industry job as a graduate. This role encompassed both design and front end development whilst adhering to strict deadlines. It was a great atmosphere to work in and a great platform for me to progress on into my career.