A ski loving, brightonian travel enthusiast who discovered his passion for the design industry by designing his own skateboards. Today, I live for empowering product design teams to create products with lasting & meaningful value.
email: ed@edvinicombe.com
twitter: @edvinicombe
linkedin: @edvinicombe
Recent work
2019 - Present · Virgin Atlantic
Systemising design at Virgin Atlantic
Creating and governing a digital design system that will guarantee a world-class user experience across Virgin Atlantic's entire digital estate.
2018 · British Gas (with Clearleft)
Re-imagining a digital loyalty experience at British Gas
Leading a digital product team at British Gas to craft a new and exciting experience for their loyalty program to generate greater engagement.
2019 · Virgin Atlantic
Inspiring more customers to offset their carbon at Virgin Atlantic
Collaboratively designing solutions that will help encourage more Virgin Atlantic passengers to offset their carbon.
2018 · A multinational investment bank (with Clearleft)
Centralising third party banking service data at a multinational investment bank
Building a centrally managed platform that provides transparency on all GMI (Global Market Infrastructure) activity and banking service relationships in foreign markets.
Experience
Digital Product Design Manager at Virgin Atlantic
Empowering a team of product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).
Led & managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online orders (2019-2018).
Founder at uxclub.com
Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.
Senior Product Designer at Clearleft
Collaborating with companies such as JPMorgan Chase, British Gas and Nordea Bank to realise their digital potential and deliver valuable digital products.
Senior User Experience Designer at Pure360
Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.
User Experience Designer at DigitasLBi
Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.
Product Designer at Retailmenot inc. (VoucherCodes.co.uk)
I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.
Web Designer at Freshegg
Fresh Egg was my first industry job as a graduate. This role encompassed both design and front end development whilst adhering to strict deadlines. It was a great atmosphere to work in and a great platform for me to progress on into my career.
In the community
article
Crisis Empowers Creativity
mentoring
I'm a mentor with UXPA
Interview
Interview with Adobe
Interview
Interview with Indie Hackers
Interview