A ski loving, brightonian travel enthusiast who discovered his passion for the design industry by designing his own skateboards. Today, I live for empowering product design teams to create products with lasting & meaningful value.

Senior Product Design Manager at BT

Leading large scale teams across BT & EE to create exceptional digital experiences for our customers meeting their needs through human centred product design, content design, user research & strategy in a fast paced, complex, agile environment.

I've led complete re-designs of our flagship alliances to become more user centred whilst managing budgets of £11M+, empowered squads to re-invent our checkout experience that delivered an increase of 167% conversion (WoW) and coached countless different teams and departments in design thinking methodologies.

All, whilst working remotely!

Digital Product Design Manager at Virgin Atlantic

Empowering a team of product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).

Led & managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online orders (2019-2018).

Founder at uxclub.com

Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.

Senior Product Designer at Clearleft

Collaborating with companies such as JPMorgan Chase, British Gas and Nordea Bank to realise their digital potential and deliver valuable digital products.

Senior User Experience Designer at Pure360

Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.

User Experience Designer at DigitasLBi

Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.

Product Designer at Retailmenot inc. (VoucherCodes.co.uk)

I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.