A ski loving, brightonian travel enthusiast who discovered his passion for the design industry by designing his own skateboards. Today, I live for empowering product design teams to create products with lasting & meaningful value.

email: ed@edvinicombe.com

twitter: @edvinicombe

linkedin: @edvinicombe

Recent work

2021 · BT

Redesigning an organisation to become more user-centric at BT

Redesigning an organisational structure to meet the ever growing demands of our customers across both BT and EE.

2020 · Virgin Atlantic

Systemising design at Virgin Atlantic

Creating and governing a digital design system that will guarantee a world-class user experience across Virgin Atlantic's entire digital estate.

2019 · Virgin Atlantic

Inspiring more customers to offset their carbon at Virgin Atlantic

Collaboratively designing solutions that will help encourage more Virgin Atlantic passengers to offset their carbon.

2018 · A multinational investment bank (with Clearleft)

Centralising third party banking service data at a multinational investment bank

Building a centrally managed platform that provides transparency on all GMI (Global Market Infrastructure) activity and banking service relationships in foreign markets.

2018 · British Gas (with Clearleft)

Re-imagining a digital loyalty experience at British Gas

Leading a digital product team at British Gas to craft a new and exciting experience for their loyalty program to generate greater engagement.


2020 - Present

Senior Product Design Manager at BT

Leading large scale teams across BT & EE to create exceptional digital experiences for our customers meeting their needs through human centred product design, content design, user research & strategy in a fast paced, complex, agile environment.

I've led complete re-designs of our flagship alliances to become more user centred whilst managing budgets of £11M+, empowered squads to re-invent our checkout experience that delivered an increase of 167% conversion (WoW) and coached countless different teams and departments in design thinking methodologies.

All, whilst working remotely!

2018 - 2020

Digital Product Design Manager at Virgin Atlantic

Empowering a team of product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).

Led & managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online orders (2019-2018).

2016 - Present

Founder at uxclub.com

Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.

2017 - 2018

Senior Product Designer at Clearleft

Collaborating with companies such as JPMorgan Chase, British Gas and Nordea Bank to realise their digital potential and deliver valuable digital products.

2015 - 2017

Senior User Experience Designer at Pure360

Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.

2014 - 2015

User Experience Designer at DigitasLBi

Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.

2010 - 2014

Product Designer at Retailmenot inc. (VoucherCodes.co.uk)

I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.

2008 - 2010

Web Designer at Freshegg

Fresh Egg was my first industry job as a graduate. This role encompassed both design and front end development whilst adhering to strict deadlines. It was a great atmosphere to work in and a great platform for me to progress on into my career.

In the community