email: ed@edvinicombe.com
twitter: @edvinicombe
linkedin: @edvinicombe
Creating and governing a digital design system that will guarantee a world-class user experience across Virgin Atlantic's entire digital estate.
Leading a digital product team at British Gas to craft a new and exciting experience for their loyalty program to generate greater engagement.
Collaboratively designing solutions that will help encourage more Virgin Atlantic passengers to offset their carbon.
Building a centrally managed platform that provides transparency on all GMI (Global Market Infrastructure) activity and banking service relationships in foreign markets.
Empowering a team of product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).
Led & managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online orders (2019-2018).
Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.
Collaborating with companies such as JPMorgan Chase, British Gas and Nordea Bank to realise their digital potential and deliver valuable digital products.
Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.
Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.
I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.
Fresh Egg was my first industry job as a graduate. This role encompassed both design and front end development whilst adhering to strict deadlines. It was a great atmosphere to work in and a great platform for me to progress on into my career.