email: ed@edvinicombe.com
twitter: @edvinicombe
linkedin: @edvinicombe
Medium: @edvinicombe
ADP List: @edvinicombe
Leveraging a six-week pilot to improve the way we conduct research, vary our choice of MVPs & deliver value to customers more efficiently.
Redesigning an organisational structure to meet the ever growing demands of our customers across both BT and EE.
Creating and governing a digital design system that will guarantee a world-class user experience across Virgin Atlantic's entire digital estate.
Collaboratively designing solutions that will help encourage more Virgin Atlantic passengers to offset their carbon.
Building a centrally managed platform that provides transparency on all GMI (Global Market Infrastructure) activity and banking service relationships in foreign markets.
Leading a digital product team at British Gas to craft a new and exciting experience for their loyalty program to generate greater engagement.
After 11 months I was promoted into a Head of Design role where I am now building and leading a team of senior design managers and a wider team of 25+ content and product designers in our Use & Pay tribe to design and build meaningful user experiences for both BT and EE.
Led a team of 12 product designers to create exceptional digital experiences for our customers meeting their needs through human-centred product design, content design, user research & strategy in a fast-paced, complex, agile environment.
I led complete re-designs of our flagship alliances to become more user-centred whilst managing budgets of £20m+, empowering squads to re-invent our checkout experience that delivered an increase of 167% conversion (WoW) and coached countless different teams and departments in design thinking methodologies.
All, whilst working remotely!
Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.
Built and led a small team of 4 product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).
I led and managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online sales (2018-2019).
Collaborated with companies such as JPMorgan Chase, British Gas, and Nordea Bank to help them realise their digital potential and deliver valuable digital products.
Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.
Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.
I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.
Fresh Egg was my first industry job as a graduate. This role encompassed both design and front end development whilst adhering to strict deadlines. It was a great atmosphere to work in and a great platform for me to progress on into my career.